@article{3120d72f1cb6496d947b2763fb85d089,
title = "Too small or too large to trust your partners in multipartner alliances? The role of effort in initiating generalized exchanges",
keywords = "512 Business and Management",
author = "Sara Thorgren and Joakim Wincent and Jessica Eriksson",
year = "2011",
doi = "10.1016/j.scaman.2010.11.001",
language = "English",
volume = "27",
pages = "99--112",
journal = "Scandinavian Journal of Management",
issn = "0956-5221",
publisher = "Pergamon (Elsevier BV)",
number = "1",
}