Toward a Better Understanding of Memorable Souvenir Shopping Experiences

Erose Sthapit*, Peter Björk, Mostafa Rasoolimanesh

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

8 Citeringar (Scopus)

Sammanfattning

This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience, nostalgia, destination attachment and revisit intention. Data were collected from 304 tourists who had taken a vacation in the preceding year and bought souvenirs during their trip. The results showed that experience co-creation, involvement and shopping satisfaction had positive effects on the memorability of souvenir shopping experiences. Relationships between memorable souvenir shopping experiences and nostalgia, destination attachment and revisit intention were also supported.
OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftInternational Journal of Hospitality & Tourism Administration
ISSN1525-6480
DOI
StatusPublicerad - 24.10.2022
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

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