Toward a Better Understanding of Memorable Souvenir Shopping Experiences

This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience, nostalgia, destination attachment and revisit intention. Data were collected from 304 tourists who had taken a vacation in the preceding year and bought souvenirs during their trip. The results showed that experience co-creation, involvement and shopping satisfaction had positive effects on the memorability of souvenir shopping experiences. Relationships between memorable souvenir shopping experiences and nostalgia, destination attachment and revisit intention were also supported.