@article{5655d05bbb964bbc9a0d45aad16d1ea1,
title = "Towards a conceptual foundation of {\textquoteleft}Conscientious Corporate Brands{\textquoteright}",
keywords = "512 Business and Management, KOTA2011",
author = "Anne Rindell and G{\"o}ran Svensson and Tore Mysen and Anders Billstr{\"o}m and Wil{\'e}n, \{Kristoffer Bernhard\}",
year = "2011",
doi = "10.1057/bm.2011.38",
language = "English",
volume = "18",
pages = "709--719",
journal = "Journal of Brand Management",
issn = "1350-231X",
publisher = "Palgrave Macmillan",
number = "9",
}