Transforming people's lives and world for the better: The new purpose of marketing

Per Kristensson

doi:10.4324/9781003188773

Transforming people's lives and world for the better: The new purpose of marketing

Per Kristensson

Marknadsföring, Helsingfors

Karlstad University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Sammanfattning

The chapter deals with change processes that people can undertake if they are in need. By change, breaking how an individual is thinking or perceiving a certain situation, is implied. The chapter describes different practices that will facilitate for people to move from one state of mind, not beneficial for their subjective well-being, to another one, which are more positive for one’s own well-being and also for the society.

Originalspråk	Engelska
Titel på värdpublikation	Business Transformation for a Sustainable Future
Redaktörer	Samuel Sebhatu, Bo Enquist, Bo Edvardsson
Förlag	Routledge
Utgivningsdatum	2021
ISBN (elektroniskt)	9781003188773
DOI	https://doi.org/10.4324/9781003188773
Status	Publicerad - 2021
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.4324/9781003188773

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Transforming people's lives and world for the better: The new purpose of marketing

Sammanfattning

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