Value co-creation in service logic: A critical analysis

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1108 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Marketing Theory
Volym	11
Nummer	3
Sidor (från-till)	279-301
Antal sidor	23
ISSN	1470-5931
DOI	https://doi.org/10.1177/1470593111408177
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{d60daa1908d449a7a5d254f1f60f29f3,

title = "Value co-creation in service logic: A critical analysis",

keywords = "512 Business and Management, KOTA2011",

author = "Christian Gr{\"o}nroos",

year = "2011",

doi = "10.1177/1470593111408177",

language = "English",

volume = "11",

pages = "279--301",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "Sage publications",

number = "3",

}