Value Creation Processes and Value Outcomes in Marketing Theory - Strangers or Siblings?

Johanna Gummerus

doi:10.1177/1470593112467267

Value Creation Processes and Value Outcomes in Marketing Theory - Strangers or Siblings?

Johanna Gummerus

Marknadsföring, Helsingfors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

234 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Marketing Theory
Volym	13
Nummer	1
Sidor (från-till)	19–46
ISSN	1470-5931
DOI	https://doi.org/10.1177/1470593112467267
Status	Publicerad - 2013
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

KOTA2013
Equis Base Room
Customers and Relations
Marketing Effectiveness and Profitability

Åtkomst av dokument

10.1177/1470593112467267

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Link to publication in Scopus

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@article{59fa41e4ee53421190786fbd63803637,

title = "Value Creation Processes and Value Outcomes in Marketing Theory - Strangers or Siblings?",

keywords = "KOTA2013, Equis Base Room, Customers and Relations, Marketing Effectiveness and Profitability",

author = "Johanna Gummerus",

year = "2013",

doi = "10.1177/1470593112467267",

language = "English",

volume = "13",

pages = "19–46",

journal = "Marketing Theory",

issn = "1470-5931",