Value in experience: proposing a customer dominant marketing vocabulary

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	The day after - Inspiration, Innovation, Implementation
Utgivningsort	Ljubljana
Förlag	University of Ljubljana
Utgivningsdatum	2011
Sidor	282
ISBN (tryckt)	978-961-240-211-2
Status	Publicerad - 2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	European Marketing Academy EMAC 2011 - Ljubljana, Slovenien Varaktighet: 24.05.2011 → 27.03.2012 Konferensnummer: 40th

Nyckelord

@inproceedings{dd56cf5b3b6f40b18e38fdd113987ca5,

title = "Value in experience: proposing a customer dominant marketing vocabulary",

keywords = "512 Business and Management",

author = "P{\"a}ivi Voima and Kristina Heinonen and Tore Strandvik",

note = " Volume: Proceeding volume: ; European Marketing Academy EMAC 2011 ; Conference date: 24-05-2011 Through 27-03-2012",

year = "2011",

language = "English",

isbn = "978-961-240-211-2",

pages = "282",

booktitle = "The day after - Inspiration, Innovation, Implementation",

publisher = "University of Ljubljana",

address = "Slovenia",

}

TY - GEN

T1 - Value in experience: proposing a customer dominant marketing vocabulary

AU - Voima, Päivi

AU - Heinonen, Kristina

AU - Strandvik, Tore

N1 - Conference code: 40th

PY - 2011

Y1 - 2011

KW - 512 Business and Management

M3 - Conference contribution

SN - 978-961-240-211-2

SP - 282

BT - The day after - Inspiration, Innovation, Implementation

PB - University of Ljubljana

CY - Ljubljana

T2 - European Marketing Academy EMAC 2011

Y2 - 24 May 2011 through 27 March 2012

ER -