'Value-In-Life' and the Third Wave of Customer Value Characterizations

Karl-Jacob Mickelsson; Gustav Medberg

'Value-In-Life' and the Third Wave of Customer Value Characterizations

Karl-Jacob Mickelsson, Gustav Medberg

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	The 3rd Nordic Conference on Consumer Research
Förlag	University of Vaasa
Utgivningsdatum	31.05.2014
Status	Publicerad - 31.05.2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	3rd Nordic Conference on Consumer Research - Vaasa, Vaasa, Finland Varaktighet: 21.05.2014 → 22.05.2014 Konferensnummer: 3

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

http://www.uva.fi/en/sites/nccr2014/

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Fulltext

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title = "'Value-In-Life' and the Third Wave of Customer Value Characterizations",

keywords = "512 Business and Management",

author = "Karl-Jacob Mickelsson and Gustav Medberg",

note = "No full paper Volume: Proceeding volume: ; 3rd Nordic Conference on Consumer Research (NCCR), NCCR ; Conference date: 21-05-2014 Through 22-05-2014",

year = "2014",

month = may,

day = "31",

language = "English",

booktitle = "The 3rd Nordic Conference on Consumer Research",

publisher = "University of Vaasa",

address = "Finland",

}

TY - GEN

T1 - 'Value-In-Life' and the Third Wave of Customer Value Characterizations

AU - Mickelsson, Karl-Jacob

AU - Medberg, Gustav

N1 - Conference code: 3

PY - 2014/5/31

Y1 - 2014/5/31

KW - 512 Business and Management

M3 - Conference contribution

BT - The 3rd Nordic Conference on Consumer Research

PB - University of Vaasa

T2 - 3rd Nordic Conference on Consumer Research (NCCR)

Y2 - 21 May 2014 through 22 May 2014

ER -