Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

Minna Hannele Pihlström; Allard van Riel; Veronica Liljander; Rosana Vieira de Souza

Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

Minna Hannele Pihlström, Allard van Riel, Veronica Liljander, Rosana Vieira de Souza

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	EIRASS conference
Utgivningsdatum	2008
Status	Publicerad - 2008
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	EIRASS conference - Zagreb, Kroatien Varaktighet: 13.07.2008 → 15.07.2008

Nyckelord

512 Företagsekonomi

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title = "Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference",

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author = "Pihlstr{\"o}m, {Minna Hannele} and {van Riel}, Allard and Veronica Liljander and {Vieira de Souza}, Rosana",

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T1 - Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

AU - Pihlström, Minna Hannele

AU - van Riel, Allard

AU - Liljander, Veronica

AU - Vieira de Souza , Rosana

N1 - Volume: Proceeding volume:

PY - 2008

Y1 - 2008

KW - 512 Business and Management

M3 - Conference contribution

BT - EIRASS conference

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Y2 - 13 July 2008 through 15 July 2008

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