Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

Minna Hannele Pihlström; Allard van Riel; Veronica Liljander; Rosana Vieira de Souza

Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

Minna Hannele Pihlström
, Allard van Riel
, Veronica Liljander
, Rosana Vieira de Souza

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	EIRASS conference
Utgivningsdatum	2008
Status	Publicerad - 2008
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	EIRASS conference - Zagreb, Kroatien Varaktighet: 13.07.2008 → 15.07.2008

Nyckelord

512 Företagsekonomi

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title = "Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference",

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author = "Pihlstr{\"o}m, \{Minna Hannele\} and \{van Riel\}, Allard and Veronica Liljander and \{Vieira de Souza\}, Rosana",

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T1 - Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

AU - Pihlström, Minna Hannele

AU - van Riel, Allard

AU - Liljander, Veronica

AU - Vieira de Souza , Rosana

N1 - Volume: Proceeding volume:

PY - 2008

Y1 - 2008

KW - 512 Business and Management

M3 - Conference contribution

BT - EIRASS conference

T2 - EIRASS conference

Y2 - 13 July 2008 through 15 July 2008

ER -