Value Propositions in a Servitization Context

Kwesi Sakyi-Gyinae; Maria Holmlund

Value Propositions in a Servitization Context

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på gästpublikation	The 24th International Colloquium in Relationship Marketing (ICRM) : Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?
Redaktörer	Andreas Munzel, Lars Meyer-Waarden
Volym	24
Utgivningsort	Toulouse
Förlag	IAE Toulouse School of Management
Utgivningsdatum	06.09.2016
Sidor	56
Status	Publicerad - 06.09.2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Colloquium on Relationship Marketing (ICRM) - Toulouse, Frankrike Varaktighet: 06.09.2016 → 09.09.2016 Konferensnummer: 24

Nyckelord

512 Företagsekonomi

Citera det här

@inproceedings{deb8ead86fb44b01b79a244be410eb61,

title = "Value Propositions in a Servitization Context",

keywords = "512 Business and Management",

author = "Kwesi Sakyi-Gyinae and Maria Holmlund",

note = " Volume: Proceeding volume: 24; International Colloquium on Relationship Marketing (ICRM) ; Conference date: 06-09-2016 Through 09-09-2016",

year = "2016",

month = sep,

day = "6",

language = "English",

volume = "24",

pages = "56",

editor = "Andreas Munzel and Lars Meyer-Waarden",

booktitle = "The 24th International Colloquium in Relationship Marketing (ICRM)",

publisher = "IAE Toulouse School of Management",

address = "France",

}

Sakyi-Gyinae, K & Holmlund, M 2016, Value Propositions in a Servitization Context. i A Munzel & L Meyer-Waarden (red), The 24th International Colloquium in Relationship Marketing (ICRM) : Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?. vol. 24, IAE Toulouse School of Management, Toulouse, s. 56, International Colloquium on Relationship Marketing (ICRM), Toulouse, Frankrike, 06.09.2016.

Value Propositions in a Servitization Context. / Sakyi-Gyinae, Kwesi; Holmlund, Maria.

The 24th International Colloquium in Relationship Marketing (ICRM) : Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?. red. / Andreas Munzel; Lars Meyer-Waarden. Vol. 24 Toulouse : IAE Toulouse School of Management, 2016. s. 56.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Value Propositions in a Servitization Context

AU - Sakyi-Gyinae, Kwesi

AU - Holmlund, Maria

N1 - Conference code: 24

PY - 2016/9/6

Y1 - 2016/9/6

KW - 512 Business and Management

UR - https://icrm2016.sciencesconf.org/resource/page/id/15

M3 - Conference contribution

VL - 24

SP - 56

BT - The 24th International Colloquium in Relationship Marketing (ICRM)

A2 - Munzel, Andreas

A2 - Meyer-Waarden, Lars

PB - IAE Toulouse School of Management

CY - Toulouse

T2 - International Colloquium on Relationship Marketing (ICRM)

Y2 - 6 September 2016 through 9 September 2016

ER -