Value propositions in business markets: Insights from the service-dominant logic of marketing

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

OriginalspråkEngelska
Titel på gästpublikationThe Forum on Markets and Marketing: Extending Service-Dominant Logic
Utgivningsdatum2008
StatusPublicerad - 2008
MoE-publikationstypA4 Artikel i en konferenspublikation
Evenemang2008 Forum on Markets and Marketing (FMM): Extending Service-Dominant Logic - Sydney, Australien
Varaktighet: 04.12.200806.12.2008
Konferensnummer: 1

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Kowalkowski, C. (2008). Value propositions in business markets: Insights from the service-dominant logic of marketing. I The Forum on Markets and Marketing: Extending Service-Dominant Logic