Value propositions in business markets: Insights from the service-dominant logic of marketing

Christian Kowalkowski

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	The Forum on Markets and Marketing: Extending Service-Dominant Logic
Utgivningsdatum	2008
Status	Publicerad - 2008
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2008 Forum on Markets and Marketing (FMM): Extending Service-Dominant Logic - Sydney, Australien Varaktighet: 04.12.2008 → 06.12.2008 Konferensnummer: 1

OpenUrl-tillgänglighet

@inproceedings{0005d75103444708b31e101141d3417e,

title = "Value propositions in business markets: Insights from the service-dominant logic of marketing",

author = "Christian Kowalkowski",

note = " Volume: Proceeding volume: ; null ; Conference date: 04-12-2008 Through 06-12-2008",

year = "2008",

language = "English",

booktitle = "The Forum on Markets and Marketing: Extending Service-Dominant Logic",

}