Various forms of value-based selling capability: Commentary on "Value-Based Selling: An Organizational Capability Perspective"

Matti Jaakkola^*, Johanna Frösén, Henrikki Tikkanen

^*Motsvarande författare för detta arbete

Forskningsoutput: Tidskriftsbidrag › Kommentar/debatt › Vetenskaplig

6 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Industrial Marketing Management
Volym	45
Nummer	1
Sidor (från-till)	113-114
Antal sidor	2
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2015.02.022
Status	Publicerad - 2015
MoE-publikationstyp	B1 Inlägg i en vetenskaplig tidskrift

Åtkomst av dokument

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title = "Various forms of value-based selling capability: Commentary on {"}Value-Based Selling: An Organizational Capability Perspective{"}",

author = "Matti Jaakkola and Johanna Fr{\"o}s{\'e}n and Henrikki Tikkanen",

year = "2015",

doi = "10.1016/j.indmarman.2015.02.022",

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T1 - Various forms of value-based selling capability

T2 - Commentary on "Value-Based Selling: An Organizational Capability Perspective"

AU - Jaakkola, Matti

AU - Frösén, Johanna

AU - Tikkanen, Henrikki

PY - 2015

Y1 - 2015

U2 - 10.1016/j.indmarman.2015.02.022

DO - 10.1016/j.indmarman.2015.02.022

M3 - Comment/debate

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VL - 45

SP - 113

EP - 114

JO - IMM – Industrial Marketing Management

JF - IMM – Industrial Marketing Management

SN - 0019-8501

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