Various forms of value-based selling capability: Commentary on "Value-Based Selling: An Organizational Capability Perspective"

Matti Jaakkola^*, Johanna Frösén, Henrikki Tikkanen

^*Huvudförfattare för detta arbete

Forskningsoutput: Tidskriftsbidrag › Kommentar/debatt › Vetenskaplig

10 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Industrial Marketing Management
Volym	45
Nummer	1
Sidor (från-till)	113-114
Antal sidor	2
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2015.02.022
Status	Publicerad - 2015
MoE-publikationstyp	B1 Inlägg i en vetenskaplig tidskrift

Åtkomst av dokument

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AU - Frösén, Johanna

AU - Tikkanen, Henrikki

PY - 2015

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DO - 10.1016/j.indmarman.2015.02.022

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