We might know what we are selling, but do we know what the customer is buying?

Tore Strandvik; Maria Holmlund

We might know what we are selling, but do we know what the customer is buying?

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	The Nordic School : Service Marketing and Management for the Future
Redaktörer	Johanna Gummerus, Catharina von Koskull
Antal sidor	14
Utgivningsort	Helsinki
Förlag	Hanken School of Economics
Utgivningsdatum	2015
Sidor	205-218
ISBN (elektroniskt)	978-952-232-284-5 (PDF)
Status	Publicerad - 2015
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

512 Företagsekonomi
Business, Markets and Societal Dynamics

Åtkomst av dokument

http://hdl.handle.net/10138/156531

SFX-tillgänglighet

Fulltext

Citera det här

@inbook{5cc11817d67745818afe7119736c6708,

title = "We might know what we are selling, but do we know what the customer is buying?",

keywords = "512 Business and Management, Business, Markets and Societal Dynamics",

author = "Tore Strandvik and Maria Holmlund",

year = "2015",

language = "English",

pages = "205--218",

editor = "Johanna Gummerus and {von Koskull}, Catharina",

booktitle = "The Nordic School",

publisher = "Hanken School of Economics",

address = "Finland",

}

We might know what we are selling, but do we know what the customer is buying? / Strandvik, Tore ; Holmlund, Maria.

The Nordic School: Service Marketing and Management for the Future. red. / Johanna Gummerus; Catharina von Koskull. Helsinki : Hanken School of Economics, 2015. s. 205-218.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review