What motivates people to purchase chocolate brands: Italy versus Russia

Irina Neganova; Italo Trevisan

What motivates people to purchase chocolate brands: Italy versus Russia

Irina Neganova
, Italo Trevisan

Marknadsföring, Helsingfors

University of Trento

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era
Redaktörer	Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, Shlomo Tarba, Evangelos Tsoukatos
Antal sidor	11
Förlag	EuroMed Press
Utgivningsdatum	20.10.2011
Sidor	1929-1939
ISBN (elektroniskt)	978-9963-711-01-7
Status	Publicerad - 20.10.2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Annual EuroMed Conference of the Euromed Academy of Business - Elounda, Crete, Grekland Varaktighet: 19.10.2011 → 22.10.2011 Konferensnummer: 4

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

http://emrbi.org/wp-content/uploads/2014/09/euromed-4-2011.pdf

OpenUrl-tillgänglighet

Fulltext

Citera det här

Neganova, I., & Trevisan, I. (2011). What motivates people to purchase chocolate brands: Italy versus Russia. I D. Vrontis, Y. Weber, H. R. Kaufmann, S. Tarba, & E. Tsoukatos (Red.), 4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era (s. 1929-1939). EuroMed Press. http://emrbi.org/wp-content/uploads/2014/09/euromed-4-2011.pdf

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title = "What motivates people to purchase chocolate brands: Italy versus Russia",

keywords = "512 Business and Management, Chocolate brands, motivation, consumer loyalty",

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Neganova, I & Trevisan, I 2011, What motivates people to purchase chocolate brands: Italy versus Russia. i D Vrontis, Y Weber, HR Kaufmann, S Tarba & E Tsoukatos (red), 4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era. EuroMed Press, s. 1929-1939, Annual EuroMed Conference of the Euromed Academy of Business, Elounda, Crete, Grekland, 19.10.2011. <http://emrbi.org/wp-content/uploads/2014/09/euromed-4-2011.pdf>

What motivates people to purchase chocolate brands: Italy versus Russia. / Neganova, Irina; Trevisan, Italo.
4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era. red. / Demetris Vrontis; Yaakov Weber; Hans Ruediger Kaufmann; Shlomo Tarba; Evangelos Tsoukatos. EuroMed Press, 2011. s. 1929-1939.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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