When Does Implementation of Relationship Orientation in New Product Launch Matter?

Paul Viio; Fredrik Nordin

doi:10.1016/j.indmarman.2015.02.028

When Does Implementation of Relationship Orientation in New Product Launch Matter?

Paul Viio
, Fredrik Nordin

Marknadsföring, Helsingfors

Stockholm University

Forskningsoutput: Tidskriftsbidrag › Översiktsartikel › Peer review

1 Citeringar (Scopus)

Originalspråk	Engelska
Artikelnummer	45
Referentgranskad vetenskaplig tidskrift	Industrial Marketing Management
Volym	45
Nummer	February
Sidor (från-till)	47-48
Antal sidor	2
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2015.02.028
Status	Publicerad - 02.2015
MoE-publikationstyp	A2 Översiktsartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.1016/j.indmarman.2015.02.028

OpenUrl-tillgänglighet

Fulltext

Citera det här

@article{3de2f8e9202741dd8336b23281251969,

title = "When Does Implementation of Relationship Orientation in New Product Launch Matter?",

keywords = "512 Business and Management, Product launch, Relationship orientation",

author = "Paul Viio and Fredrik Nordin",

year = "2015",

month = feb,

doi = "10.1016/j.indmarman.2015.02.028",

language = "English",

volume = "45",

pages = "47--48",

journal = "Industrial Marketing Management",

issn = "0019-8501",