When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications

Magnus Söderlund; Hanna Berg; Joel Ringbo

doi:10.1016/j.jretconser.2014.04.004

When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications

Magnus Söderlund
, Hanna Berg
, Joel Ringbo

Marknadsföring, Helsingfors

Stockholm School of Economics

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

15 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Retailing and Consumer Services
Volym	21
Nummer	4
Sidor (från-till)	529-536
Antal sidor	8
ISSN	0969-6989
DOI	https://doi.org/10.1016/j.jretconser.2014.04.004
Status	Publicerad - 2014
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi
KOTA2014

Åtkomst av dokument

10.1016/j.jretconser.2014.04.004

http://linkinghub.elsevier.com/retrieve/pii/S0969698914000538

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Fulltext

Citera det här

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