You Win Some, You Lose Some: Performing a Cognitive Task in Virtual Reality Increases Task Enjoyment but Decreases Task Performance

Jonas Heller; Sören Köcher; Robert Ciuchita; Sarah Köcher

You Win Some, You Lose Some: Performing a Cognitive Task in Virtual Reality Increases Task Enjoyment but Decreases Task Performance

Jonas Heller^*
, Sören Köcher
, Robert Ciuchita
, Sarah Köcher

^*Huvudförfattare för detta arbete

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	2025 AMA Winter Academic Conference
Redaktörer	Linda Alkire, Nailya Ordabayeva
Antal sidor	2
Volym	36
Förlag	AMA - American Marketing Association
Utgivningsdatum	2025
Sidor	119-119
ISBN (elektroniskt)	978-0-87757-022-6
Status	Publicerad - 2025
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2025 AMA Winter Academic Conference: Marketing in Service of Nature and Humanity - Phoenix, USA Varaktighet: 14.02.2025 → 16.02.2025 https://www.ama.org/wp-content/uploads/2025/03/2025_AMA_Winter_Proceedings_Feb-20-2025.pdf

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

https://www.ama.org/wp-content/uploads/2025/03/2025_AMA_Winter_Proceedings_Feb-20-2025.pdf

OpenUrl-tillgänglighet

Fulltext

Citera det här

Heller, J., Köcher, S., Ciuchita, R., & Köcher, S. (2025). You Win Some, You Lose Some: Performing a Cognitive Task in Virtual Reality Increases Task Enjoyment but Decreases Task Performance. I L. Alkire, & N. Ordabayeva (Red.), 2025 AMA Winter Academic Conference (Vol. 36, s. 119-119). AMA - American Marketing Association. https://www.ama.org/wp-content/uploads/2025/03/2025_AMA_Winter_Proceedings_Feb-20-2025.pdf

@inproceedings{9b76e85da7a841d4bc93952a01367565,

title = "You Win Some, You Lose Some: Performing a Cognitive Task in Virtual Reality Increases Task Enjoyment but Decreases Task Performance",

keywords = "512 Business and Management, virtual reality, task performance, task enjoyment",

author = "Jonas Heller and S{\"o}ren K{\"o}cher and Robert Ciuchita and Sarah K{\"o}cher",

year = "2025",

language = "English",

volume = "36",

pages = "119--119",

editor = "Alkire, \{Linda \} and Nailya Ordabayeva",

booktitle = "2025 AMA Winter Academic Conference",

publisher = "AMA - American Marketing Association",

address = "United States",

note = "2025 AMA Winter Academic Conference : Marketing in Service of Nature and Humanity ; Conference date: 14-02-2025 Through 16-02-2025",

url = "https://www.ama.org/wp-content/uploads/2025/03/2025\_AMA\_Winter\_Proceedings\_Feb-20-2025.pdf",

}

Heller, J, Köcher, S, Ciuchita, R & Köcher, S 2025, You Win Some, You Lose Some: Performing a Cognitive Task in Virtual Reality Increases Task Enjoyment but Decreases Task Performance. i L Alkire & N Ordabayeva (red), 2025 AMA Winter Academic Conference. vol. 36, AMA - American Marketing Association, s. 119-119, 2025 AMA Winter Academic Conference, Phoenix, Arizona, USA, 14.02.2025. <https://www.ama.org/wp-content/uploads/2025/03/2025_AMA_Winter_Proceedings_Feb-20-2025.pdf>

You Win Some, You Lose Some: Performing a Cognitive Task in Virtual Reality Increases Task Enjoyment but Decreases Task Performance. / Heller, Jonas; Köcher, Sören; Ciuchita, Robert et al.
2025 AMA Winter Academic Conference. red. / Linda Alkire; Nailya Ordabayeva. Vol. 36 AMA - American Marketing Association, 2025. s. 119-119.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - You Win Some, You Lose Some: Performing a Cognitive Task in Virtual Reality Increases Task Enjoyment but Decreases Task Performance

AU - Heller, Jonas

AU - Köcher, Sören

AU - Ciuchita, Robert

AU - Köcher, Sarah

PY - 2025

Y1 - 2025

KW - 512 Business and Management

KW - virtual reality

KW - task performance

KW - task enjoyment

M3 - Conference contribution

VL - 36

SP - 119

EP - 119

BT - 2025 AMA Winter Academic Conference

A2 - Alkire, Linda

A2 - Ordabayeva, Nailya

PB - AMA - American Marketing Association

T2 - 2025 AMA Winter Academic Conference

Y2 - 14 February 2025 through 16 February 2025

ER -